Your Product: Describe vs. Discover

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Joe Kraus Blog

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StartUP Product‘s insight:

Key takeaways that product marketing, content strategists, customer experience and product narration experts know:

1. Your customers cannot digest the full scope of your product in one shot.

2. A. divide your product into one (maximum two) features/benefits you describe and

B. let the user discover the remaining beauty and scope and breadth of your product.

3. Before you launch your product, ideally before you even start developing your product, ask yourself the question,

“what’s the one benefit we’re going to describe?”

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