Jon Miller, VP Marketing Founder, Marketo on buying process stats

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Global Product Management Talk‘s insight:

Some stats on revenue cycle generation according to Jon Miller, Marketo founder and VP of Marketing

 

* 75-90% of the buying process is complete before a prospect even engages with a sales rep.

 

* Short forms outperform long ones

 

* Short content is most effective

 

* Visual content stands out, i.e. infographic generates 8x more views

* 7 touches are needed to convert a cold lead to a sale 

 

* takes 123 days on average to convert a target to an opportunity 

 

* Handoffs between functions have best potential to impact business performance   

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