APIs: Opening up Business and Providing Avenues for Growth (with images, tweets) · prodmgmttalk

Posted on Updated on

See on Scoop.itProdmgmt

April 4, 2013 Silicon Valley Product Management Association (SVPMA) Santa Clara, CA Panel Discussion. (includes additional content provided by speakers)

Global Product Management Talk‘s insight:

What is the API business model?

Its the same as the web biz model –

advertising, selling product, recomendations, satisfaction….

there is NO API biz model (and no santa claus).

If you understand your core biz model – you should wrap your APIs around it = key KPIs

– look for leading indicators, adoption, market share, reach

– Align APIs with that.

See on storify.com