#ProdMgmtTalk With Dennis Shiao, Director, Product Marketing, INXPO

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dennis-shiaoGlobal Product Management Talk With Dennis Shiao, Director, Product Marketing, INXPO

How to Do Product Marketing Without Marketing Your Product w/ Dennis Shiao, Director of Product Marketing at INXPO and author of the book “Generate Sales Leads With Virtual Events” @dshiao

“Do you know where your customers are? I can tell you one thing: they’re more elusive than ever before. They don’t open your emails. They don’t answer your phone calls. They ignore your marketing. They’re in complete control and they’ll only engage with you when they’re ready.”

This talk will cover how to plan and execute your product marketing in 2013.

Win!
Participate on twitter or call into the show to be entered into a drawing to win a copy of Dennis’ book, bookGenerate Sales Leads With Virtual Events

Dennis Shiao, Director, Product Marketing, INXPO, will chat with host, Cindy F. Solomon, on Monday, April 15, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12:00 Noon CST Chicago, and 1:00 PM EST Boston. Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmttalk

“I’m looking forward to sharing thoughts and ideas with the Global Product Management community. I hope to provide information that product managers and product marketers can apply to their jobs – and more importantly, learn new things that I can apply to mine, ” shares Dennis.

The Global Product Management Talk features an expert guest talking with Cindy F. Solomon and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play and mobile devices. More information available at http://www.prodmgmttalk.com Get reminders and listen live by following http://www.blogtalkradio.com/prodmgmttalk

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NOTE: DAY & TIME!
Monday, April 15, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12:00 Noon CST Chicago, and 1:00 PM EST Boston.
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Listen! http://bit.ly/16Nt93S
Background resources: http://bit.ly/ZNtBsv
Mark your calendar with the correct time: http://bit.ly/15e7UtZ
Follow for reminders: http://bit.ly/nbw9Yr
Curated Content: http://bit.ly/TV4Dsp
Participate! http://bit.ly/eC3D09
Survey: http://bit.ly/XejfWi
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The Global Product Management Talk features an expert guest discussing pre-posted questions with Cindy F. Solomon, co-hosts, and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play and mobile devices. More information available athttp://www.prodmgmttalk.com Get reminders and listen live by followinghttp://www.blogtalkradio.com/prodmgmttalk

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What is #ProdMgmtTalk? http://bit.ly/AlLEbN
Join Global Product Management Talk! http://linkd.in/jRmwRx
Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O
Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talkhttp://t.co/nV2DZflo

Learn about Tweeting Best Practices and Twitter Talk FAQshttp://t.co/8WzU7LSf
Want to reach target audience of Product Professionals? Sponsor Global Product Management Talk! http://bit.ly/gF0Tt3

Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtag
Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3

Questions for Discussion:
PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt #prodmgmttalk

Q1 How important is content marketing to product marketing? #prodmgmttalk @dshiao http://bit.ly/16Nt93S
Q2 What’s more important: company web site or social media channels? #prodmgmttalk @dshiao http://bit.ly/16Nt93S
Q3 What’s the “best” content format to use? Video? #prodmgmttalk @dshiao http://bit.ly/16Nt93S
Q4 How should social media be used in product marketing? #prodmgmttalk @dshiao http://bit.ly/16Nt93S
Q5 How many FTE’s should handle product marketing in my organization? #prodmgmttalk @dshiao http://bit.ly/16Nt93S
Q6 What free online community tools can I use? #prodmgmttalk @dshiao http://bit.ly/16Nt93S
Q7 What are the best product marketing blogs? #prodmgmttalk @dshiao http://bit.ly/16Nt93S
Q8 What’s the best way to “listen” to my market? #prodmgmttalk @dshiao http://bit.ly/16Nt93S
Q9 How do you measure product marketing effectiveness? #prodmgmttalk @dshiao http://bit.ly/16Nt93S
Q10 How should you respond to negative comments about your product? prodmgmttalk @dshiao http://bit.ly/16Nt93S

About Dennis Shiao

Dennis is Director of Product Marketing at INXPO and author of the book “Generate Sales Leads With Virtual Events.”

At INXPO, Dennis is responsible for go-to-market strategy and execution, and for shaping product and platform evolution via the “voice of the customer.” Dennis has managed virtual event campaigns for Cisco, HP, Oracle and Microsoft, among others.

Dennis blogs about virtual events at INXPO, and on his personal blog, “It’s All Virtual” (http://allvirtual.me).

Dennis can be found on Twitter at @dshiao.

About The Global Product Management Talk
The Global Product Management Talk is a discussion of vital issues affecting professionals passionate about products, business process, product management, startups, marketing, innovation and excellence.
Global Product Management Talk: http://www.prodmgmttalk.com
Listen on iTunes http://bit.ly/silH98
Android App http://bit.ly/tEeWFx
RSS http://bit.ly/IyCnJD
Twitter @ProdMgmtTalk
Sponsor: http://bit.ly/gF0Tt3
Speak: http://bit.ly/f4xAIW
Contact: info@prodmgmttalk.com
Global map of product camps: http://bit.ly/phwTS1

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About Global Product Management Talk

The Global Product Management Talk is a top 10 business podcast on the BlogTalkRadio network curated by Cindy F. Solomon, CPM, CPMM for passionate product professionals and business owners who want to teach, learn & network about what it takes to produce successful products in an open digital environment inviting live participation. The transcript of Tweets and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play and mobile devices. Get reminders and listen live by following http://www.blogtalkradio.com/prodmgmttalk More information available at http://www.prodmgmttalk.com

Global Product Management Talk: http://www.prodmgmttalk.com
Converse with us on twitter Follow @ProdMgmtTalk Hashtag #ProdMgmtTalk
Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr
Listen on iTunes http://bit.ly/silH98
Android App http://bit.ly/tEeWFx
RSS http://bit.ly/IyCnJD
Twitter @ProdMgmtTalk
Sponsor: http://bit.ly/gF0Tt3
Speak: http://bit.ly/f4xAIW
Contact: info@prodmgmttalk.com