With all the talk about the Oreo Super Bowl newsjacking juggernaut, many people think that newsjacking, the art of injecting your ideas into a breaking news story is only for consumer brands. Joe Chernov vice president of marketing at Kinvey…
“…many people think that newsjacking, the art of injecting your ideas into a breaking news story is only for consumer brands. Joe Chernov vice president of marketing at Kinvey proves that a quick acting B2B company can have equivalent success within their target market.”
“Newsjacking involves more than issuing a timely blog post, product placement, or press release,” Joe says. “It also requires actively engaging with journalists and other influencers who are discussing the topic you wish to judo to your advantage.”
My advice to others is all content – even something as time sensitive as a newsjacking post – requires a measure of hustle. It doesn’t always get discovered on its own.”
I love how Sravish was in real-time discussions himself. Frequently when a CEO jumps in, the credibility factor goes up and journalists pay more attention. But most CEOs are “too busy” and leave “that PR stuff” to staff.
Posted by David Meerman Scott on April 12, 2013
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