Reframing the problems with “Freemium” by charging the marketing department by @ASmartBear

Posted on Updated on

StartUP Product‘s insight:

–>freemium users are not like those who will actually give you money. Frequently the features that paying customers want don’t show up on the freebie’s radar.

–>average is 1% conversion rate from web traffic to a (real, not “free”) purchase

–>Retool your expectations of Freemium: It’s a marking cost. It’s more expensive than you give it credit for, but it could very well be the best marketing strategy available.

  • measure the total cost of acquiring new paying customers
  • make sure the cost is much less than the total revenue

See on