–>freemium users are not like those who will actually give you money. Frequently the features that paying customers want don’t show up on the freebie’s radar.
–>average is 1% conversion rate from web traffic to a (real, not “free”) purchase
–>Retool your expectations of Freemium: It’s a marking cost. It’s more expensive than you give it credit for, but it could very well be the best marketing strategy available.
- measure the total cost of acquiring new paying customers
- make sure the cost is much less than the total revenue
See on blog.asmartbear.com