Cognitive Overhead, Or Why Your Product Isn’t As Simple As You Think | TechCrunch

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Editor’s Note: David Lieb is co-founder and CEO of Bump, creators of the popular app that lets people share contact information, photos, and other content by bumping their phones together. Bump has been downloaded more than 130 million times.

StartUP Product‘s insight:

  • mass market is comprised mostly of people who sit in the middle of the tech-adopter bell curve, and since they aren’t product designers, computer programmers, and tech bloggers, they require an even higher degree of simplicity.
  • product builders should first and foremost minimize the Cognitive Overhead of their products, even though it often comes at the cost of simplicity in other areas.

How To make Cognitively Simple Products

  1. Put your user in the middle of your flow. If they are part of the flow, they have a better vantage point to see what’s going on.
  2. Give people real-time feedback.
  3. let your user understand and appreciate what your service is doing for them.
  4. Test on the young, old … and drunk.
  5. Let people use your product, and then ask them to tell you what it does.

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