Product Marketing Management | Take Charge Product Management©

Posted on Updated on

See on Scoop.itProduct Excellence

Global Product Management Talk‘s insight:

The product marketing management function exists to increase current product ROI, identify opportunities for new product iterations, manage the value proposition via positioning of the product, and create the business case for remaining competitive in the current market conditions in front of changing winds and future trends.

Part 1: http://bit.ly/ZY2z2W

What may have previously fallen under the umbrella of the product marketing function, is gaining attention in the blogosphere with sexier names, such as Agile marketing, growth hacking, or customer experience management. These may be new approaches, but they are grounded in the product marketing management function to increase current product ROI, identify opportunities for new product iterations, manage the value proposition via positioning of the product, and create the business case for remaining competitive in the current market conditions and future trends.

Part 2: http://bit.ly/10nJcVS

1. Step away from the product.

2. Schedule regular meetings to listen to different perspectives on the product needs from outside the direct product team

3. Create a visual product health chart