The critical metrics for each stage of your SaaS business (Guest post by Lars Lofgren of KISSmetrics)

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My friend Lars is a product marketer at KISSmetrics and loves helping SaaS businesses understand how their business is growing. He writes regularly for the KISSmetrics blog and his personal market…

 

StartUP Product‘s insight:

Stages

– Before Product/Market Fit

Metric #1: Qualitative Feedback

Metric #2: Measuring Product/Market Fit

 

– Beginning to Scale

Metric #1: Monthly Recurring Revenue (MRR)

Metric #2: Churn

 

– Expansion

Metric #1: Lifetime Value (LTV)

Metric #2: Cost Per Acquisition (CPA)

 

There’s little reason to track a random engagement metric if you don’t know what your MRR or churn is.

See on andrewchen.co