The critical metrics for each stage of your SaaS business (Guest post by Lars Lofgren of KISSmetrics)

Posted on Updated on

My friend Lars is a product marketer at KISSmetrics and loves helping SaaS businesses understand how their business is growing. He writes regularly for the KISSmetrics blog and his personal market…


StartUP Product‘s insight:


– Before Product/Market Fit

Metric #1: Qualitative Feedback

Metric #2: Measuring Product/Market Fit


– Beginning to Scale

Metric #1: Monthly Recurring Revenue (MRR)

Metric #2: Churn


– Expansion

Metric #1: Lifetime Value (LTV)

Metric #2: Cost Per Acquisition (CPA)


There’s little reason to track a random engagement metric if you don’t know what your MRR or churn is.

See on