The omission of “why?”

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A few years back, I worked at a company which made a very simple mistake in how they delivered product, which unduly limited the amount internal innovation: the omission of why.
The company was in the…

StartUP Product‘s insight:

By Joe Stump

As a business, you’re trying to hire the best and brightest folks across your organization

  • Allow lateral thinking among your employees by coloring in some of the context around why a feature is necessary
  • Educate everyone else in the business of customer needs by answering why
  • Share knowledge and the expression of intent to reinforce the notion of consistently delivering value.

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