Price Segmentation: Justify it or Hide it

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Nobody wants to pay more.  They don’t want to feel “ripped off”.  They want to feel special, like they received a good deal. However, it is in a firm’s best interest to charge different customers d…

StartUP Product‘s insight:

  • Charge different customers different prices based on how much they are Willing To Pay (WTP)
  • Customers see price segmentation all of the time and have come to accept it.
  • You don’t need to actually justify your price segmentation, but your customers need to able to justify it in their minds.

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