Social business tools can help product and brand managers to become more engaged, transparent, and agile, leading to better business outcomes. IBM executive Ed Brill discusses IBMs social business journey with host, Cindy F.
“Product managers have an incredible opportunity to leverage social business tools, beyond the typical sales and marketing uses in place today. I am looking forward to being on the Global Product Management Talk to expand the understanding of this opportunity to product managers across industries worldwide!” says Ed Brill, Author of “Opting In.”
Call in to talk on the show (323) 927-2957 and participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmtTalk
About Ed Brill
Ed Brill is Director, Social Business and Collaboration Solutions, IBM. Brill is responsible for the product and market strategy for IBM’s messaging, collaboration, communications, and productivity products, including Lotus Notes and Domino, IBM SmartCloud Notes, IBM Sametime, Lotus Symphony, IBM Docs, and other related social business solutions. Brill’s focus is on extending and growing the success of these solutions through customer engagement, partner ecosystem development, and harnessing the breadth and depth of the IBM organization. Ed is the author of the IBM Press book, “Opting In: Lessons in Social Business from a Fortune 500 Product Manager”, published in January, 2013.
About Opting In
Opting In: Lessons in Social Business from a Fortune 500 Product Manager
In Opting In, you will learn how to be successful in social business, based on the strategy and lessons learned as IBM adopted a culture of transformation and engagement. Brill candidly shares the best practices, challenges, and results of IBM’s social business transformation. Opting In outlines the process of becoming a social business, through organizational commitment, cultural change, the right tools, and a strategy for engagement. Brill helps readers develop individual strategies and a roadmap for using social business tools, from time and place considerations, volume and amplification, offense and defense considerations, through building an army of advocates.
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