Creating Web Content for Enterprise Software Lead Generation | What is Product Marketing?

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web content should not only drive leads but it should also help educate potential buyers and help you close the deal

StartUP Product‘s insight:

The enterprise software sales cycle has changed.  Because so much can be researched online, potential customers reach out to potential vendors later than they used to.  Enterprise software sales organizations need to pivot to accommodate these trends and thoughtfully creating content geared towards driving lead generation is one tactic that can help.

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