Founder

Your MVP is About Discovery – Not Product

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Many entrepreneurs believe the key to an MVP is identifying the right minimal features for the right customers. It turns out this is mostly a fool’s errand because an MVP isn’t about product feat…

StartUP Product‘s insight:

Thanks to Tristan Kromer @Triko for tweeting this posting written by Kevin Dewalt!

Tristan is speaking at the Startup Product Summit SF2 on October 11, 2013 Register today for best price! http://bit.ly/11J59AG

Salient points:

  • In the real world people selectively listen in conversations, give us inconsistent feedback, change their minds, and think about problems differently. Products are difficult to scope and hard to build.
  • Don’t fall in love with my process – fall in love with the Big Idea – Steve Blank, Beijing 2013
  • Startups are about discovery: searching for a scalable model, not executing on an idea.
  • your MVP – as a product – is going to suck.
  • some of the most passionate people you meet in interviews never even try the product. Apathetic – and even very negative – people may become your most passionate customers when they start using a product.
  • building an MVP will help you discover about you
  • stop worrying about the ideal set of product features and make your best guess with the information you have and get an MVP – however you define it – in the hands of customers. It’s the only way to keep the Discovery process going.

See on kevindewalt.com

#ProdMgmtTalk Live Broadcast: Terry Jones, Founder and Former CEO, Travelocity.com

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Terry Jones, Founder & Former CEO, Travelocity.com 06/10 by ProdMgmtTalk | Blog Talk Radio

Terry Jones, Founder & Former CEO, Travelocity.com 06/10 by ProdMgmtTalk | Blog Talk Radio

 Listen!

For Innovation’s Sake, Reach Through the ‘Bozone’ Layer!


Terry Jones founded Travelocity.com and then founded its new competitor Kayak.com. What was the secret to his decades of leadership success?

“The leaders at the top need to hear from the people on the line – the clerks, the customer service reps, the people who are actually touching the customers,” says Jones, author of On Innovation (www.jonesoninnovation.com).

“They’re almost always the employees with the best ideas for solving problems, streamlining processes, improving the customers’ experience. That’s where innovation begins.

The trouble is, in companies where the leadership has made failure too risky for middle managers, an impenetrable “bozone layer” forms between those at the top and those at the bottom.

“The short-term solution is for leaders to find ways to reach through the ‘bozone layer’ and talk to the workers. Solicit their ideas, implement them and give them a really big shout out for their great contribution,” Jones says.

“The long-term solution is to vaporize the bozone layer by changing the culture.

Encourage experimentation and new ideas. When something doesn’t work, kill the project — not the person! People need to know it’s safe to experiment and even to fail.”

Discussion Questions

  • If company leaders reward middle managers for their successes, doesn’t that encourage risk-taking?
  • In your own experience as a business leader, what was the best innovative idea you implemented that came from “the bottom”?
  • How can leaders win the trust of managers who’ve seen people demoted or fired for taking a risk that bombed?
  • What’s a good example of an innovative company that has successfully dealt with the bozone layer?

Terry Jones joined host, Cindy F. Solomon, on Monday, June 10, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12:00 Noon CST Chicago, and 1:00 PM EST Boston.

Participants are welcome to listen live to the weekly show at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmtTalk

About Terry Jones
Terry Jones founded Travelocity.com in 1996 and led the company as president and CEO until May 2002. He is managing principal of Essential Ideas, a consultancy he cofounded to help companies in their transition to the digital economy, and serves as chairman of the board at Kayak.com, which he also founded. Previously, he served as chief information officer at Sabre Inc., where he held various executive positions for 24 years. Before Sabre, he joined American Airlines as director of product development and eventually became president of the division. Jones is a graduate of Denison University. http://tbjones.com/

Terry’s New Book is “ON Innovation”

This book’s focus is turning on innovation in your culture, teams and organization.

On Innovation has 72 short ideas on how to build teams, create a culture, and select the best ideas. It includes a section on “Innovation in a large corporation”

It is available on Amazon in paperback and Kindle format and in the IBook store for Ipad.

First editorial reviews of ON Innovation

Terry Jones’s book “On Innovation” is a gem. You’ll come away from this book enriched, even if you just only dip into it in 10 minute snatches now and again.  TNOOZ Travel News

If you’re looking for inspiration to kick-start your business for 2013, get your hands on a copy of ON INNOVATION. Tahoe Bonanza

A quick and inspiring take on building innovation from the ground up.  KIRKUS Reviews

The book… speaks in layman’s terms, to the everyman and everywoman who wants to better himself or herself and their teams. MOONSHINE INK

This is a book that is ideal for front line staff, CEOs and definitely middle managers… “how to” book. How to do things, how to look at your business in a new way, how to be strategic, how to listen — overall, how to innovate. Lake Tahoe News

PIPELINE 2013 Mini Conference: June 19th

View special re-airings of presentations from Terry Jones and Dr. Robert Cooper and then join them for live Q&A. Already registered? You’ll just log in right here on June 19 with your email address. Not yet registered?Register today for the PIPELINE 2013 Mini Conference: June 19th.

#ProdMgmtTalk Live Broadcast: Derek Carter, Co-Founder, YouEye

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Listen to internet radio with ProdMgmtTalk on BlogTalkRadio

Listen to internet radio with ProdMgmtTalk on BlogTalkRadio

User Research, Rapid Prototyping, Emotion Recognition in an Agile world Rapid Prototyping and agile research are important, but how does one go about doing both?

StartUP Product‘s insight:

Derek Carter, CTO, YouEye Discusses User Research, Rapid Prototyping, Emotion Recognition In An Agile World

 

Entrepreneurs recognize that whether you’re building a minimum viable product, new feature iteration or redesigning marketing pages, its important to test and test often. With valuable feedback, product managers can redefine the product’s priorities and roadmap, and bring those insights to the teams building the product. For everyone in the midst of bringing amazing products to market, how should you prioritize user research and user testing as you try to accomplish your end goal? Rapid Prototyping and agile research are important, but how does one go about doing both?

 

Listen! http://bit.ly/11VXMGq
Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmttalk

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NOTE: DAY & TIME
Monday, June 3, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12:00 Noon CST Chicago, and 1:00 PM EST Boston.
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See on www.blogtalkradio.com

Startups Are People: Michael Witham on Startups

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Michael Witham on Startups

StartUP Product‘s insight:

Lessons learned:

  • Business is hard. Startups are harder.
  • Startups are not a recipe….Startups are dynamic, fluid, agile, in a state of constant change.
  • Startups are not products, they are people.

Teams of people make the product, decide on the pricing, create marketing strategy, operate the business.

The most successful startups are not driven by products, they are driven by people making products.

See on www.businessreviewusa.com

The omission of “why?”

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A few years back, I worked at a company which made a very simple mistake in how they delivered product, which unduly limited the amount internal innovation: the omission of why.
The company was in the…

StartUP Product‘s insight:

By Joe Stump

As a business, you’re trying to hire the best and brightest folks across your organization

  • Allow lateral thinking among your employees by coloring in some of the context around why a feature is necessary
  • Educate everyone else in the business of customer needs by answering why
  • Share knowledge and the expression of intent to reinforce the notion of consistently delivering value.

See on blog.sprint.ly

#ProdMgmtTalk Live Broadcast: Jason Chicola, Founder And CEO Of Rev.com

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Listen! http://bit.ly/19mmcpM

Jason Chicola

Listen to internet radio with ProdMgmtTalk on BlogTalkRadio

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Businesses have a tough time interacting with people who are overseas and in different time zones. There is also the hassle involved with having to select the best workers from a large pool of possible freelancers, leaving business customers unsure of what the final results will be.

Jason says, “Happy to join the Global Product Management Talk community to talk about how technology has impacted the labor marketplaces and freelance workers, as well as how product management has changed over the past decade.”

StartUP Product‘s insight:

Jason Chicola, Founder And CEO Of Rev.com Will Discuss Megatrends Of Remote Work, Labor Marketplaces Vs Crowdsourcing, And The Role Of Technology In Freelance Work

 

Listen! http://bit.ly/19mmcpM

Background resources: http://bit.ly/10EoRHj

 

Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmttalk

See on www.meetup.com

Background reading:

Startup Product Talks: Two Steps to Making Your MVP a Success with Poornima Vijayashanker

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Too often companies spend a lot of time fixated on perfecting their prototype.  After putting in a lot of effort to build it, they launch, but are left wondering why users aren’t using their product!  In this talk I’ll cover the two most critical steps companies overlook, which can save them from wasted efforts and lead them to a successful launch.

Poornima shared her presentation!

StartUP Product‘s insight:

Join us to learn the two most critical steps companies overlook, which can save them from wasted efforts and lead them to a successful launch.

See on www.meetup.com

Listen to Poornima on the Global Product Management Talk:

Listen to internet radio with ProdMgmtTalk on BlogTalkRadio

http://bit.ly/Vn5UtB

Reframing the problems with “Freemium” by charging the marketing department by @ASmartBear

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StartUP Product‘s insight:

–>freemium users are not like those who will actually give you money. Frequently the features that paying customers want don’t show up on the freebie’s radar.


–>average is 1% conversion rate from web traffic to a (real, not “free”) purchase


–>Retool your expectations of Freemium: It’s a marking cost. It’s more expensive than you give it credit for, but it could very well be the best marketing strategy available.


  • measure the total cost of acquiring new paying customers
  • make sure the cost is much less than the total revenue

See on blog.asmartbear.com

#ProdMgmtTalk on Human Centered Design with Chris Pacione, CEO, LUMA Insititute

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Chris Pacione, CEO, LUMA Institute, Will Discuss The Practice Of Human-Centered Design For Preparing People, Teams, And Entire Organizations To Increase Innovation

Human Centered Design: Chris Pacione, CEO, LUMA Insititute 04/08 by ProdMgmtTalk | Blog Talk Radio

Human Centered Design: Chris Pacione, CEO, LUMA Insititute 04/08 by ProdMgmtTalk | Blog Talk Radio

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NOTE: DAY & TIME!
Monday, April 8, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12:00 Noon CST Chicago, and 1:00 PM EST Boston.
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Listen! http://bit.ly/17a6dNl
Background resources: http://bit.ly/Z4rKQb
Mark your calendar with the correct time: http://bit.ly/YXNgaa
Follow for reminders: http://bit.ly/nbw9Yr
Curated Content: http://bit.ly/TV4Dsp
Participate! http://bit.ly/eC3D09
Survey: http://bit.ly/XejfWi
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The Global Product Management Talk features an expert guest discussing pre-posted questions with Cindy F. Solomon, co-hosts, and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play and mobile devices. More information available athttp://www.prodmgmttalk.com Get reminders and listen live by followinghttp://www.blogtalkradio.com/prodmgmttalk

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What is #ProdMgmtTalk? http://bit.ly/AlLEbN
Join Global Product Management Talk! http://linkd.in/jRmwRx
Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O
Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talkhttp://t.co/nV2DZflo

Learn about Tweeting Best Practices and Twitter Talk FAQshttp://t.co/8WzU7LSf
Want to reach target audience of Product Professionals? Sponsor Global Product Management Talk! http://bit.ly/gF0Tt3

Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtag
Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3

Questions for Discussion:
PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt #prodmgmttalk

Q1 Are you someone who strives to maintain the status quo? Or are you someone who wants to make things better?

Q2 Do you consider yourself an innovator? Why? Why now?

Q3 If so, do you consider yourself innovative? You know, fluent in it. Do you consider yourself good at it, something you have enough expertise in, in order to apply this expertise consistently and successfully most of the time?

Q4 How many people would say they know what it even means to be competent in innovation? If someone, or some organization on the whole is good at innovation, what *exactly* are they good at?

Q5 Do you consider yourself a designer? Why? Why not?

About Chris Pacione

As a Co-Founder and CEO of LUMA Institute, Chris leads a highly skilled, multidisciplinary team of practitioners located around the world who are passionate about preparing organizations to be more innovative. He is a frequent speaker on the topic of design and innovation in the US, Europe and Asia and is co-author of the book, “Innovating for People”.

Prior to LUMA Institute, Chris co-founded BodyMedia, Inc., one of the early pioneers in wearable health monitoring, and headed up experience design and customer marketing.

Chris’s work has been cited in numerous national and international publications including Business Week, the NY times, Wired Magazine and Fast Company as well as several popular books about design and innovation including “In the Bubble: Designing in a Complex World” and “The Design of Things to Come: How Ordinary People Create Extraordinary Products.”

He holds several IDEA Gold Medal Awards sponsored by Business Week and the Industrial Designers Society of America and has been awarded numerous US and EU patents for his work.
Contact
Pittsburgh, PA
Site: http://www.luma-institute.com
Email: chris at luma-institute.com

#ProdMgmtTalk on Customer Growth with James Kennedy, Founder, Piehole.tv

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James Kennedy, Founder, Piehole.tv 04/01 by ProdMgmtTalk | Blog Talk Radio.

James Kennedy, Founder, Piehole.tv 04/01 by ProdMgmtTalk | Blog Talk Radio

No April Fools! There is really no reason for startups not to use the phone.  Typical conversion rates on an online squeeze page is 0.5 to 1%.  Sales developed over the phone are 10 to twenty times more effective.
“You think salespeople have to be super extroverted, but I find that not to be true,” says James. “As long as you can pick up the phone, that’s all that matters.”
James Kennedy, Founder and “growth hacker” at Piehole.tv talks with host, Cindy F. Solomon about how he and his partner managed to grow from a small town on the west coast of Europe to a business that now has thousands of customers spread over 9 timezones.

Background resources: http://bit.ly/YD8Rrg