2 – Plan

Lean startups should “pivot” on product and strategy, but not on passion – Chris Hoogewerff

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Some entrepreneurs and builders are driven by the prosp […]

StartUP Product‘s insight:

We’ve learned a lot about creating great products from the Lean movement, not surprisingly in the ‘measure’ and ‘learn’ steps of the ‘Build, measure, learn’ cycle.  In this thoughtful article, Chris Hoogewerff proposes a 4th step.  He argues convincingly that it’s vital to maintain passion even after major pivots, and when we pivot to something that departs too much from that “thing” that compelled us to create our startup, we may be in trouble.  To paraphrase, the litmus test could come in the form of a ‘Visualize’ step where we ask ourselves, ‘Do I love this new product and will I be fanatical about serving the people that will use it?’

Join us October 11, 2013 for Startup Product Summit SF2 to connect with lots of others that are passionate about product.  Register: http://bit.ly/11jHipK

See on chrishoog.com

Product Strategy Means Saying No | Inside Intercom

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StartUP Product‘s insight:

When selecting features, identifying bad ideas and killing them isn’t the hard part.  Identifying good or even great ideas and still saying ‘no’ because they’re not the right fit for the product is.

Check out this amusing and practical article, with 12 arguments you’ll find you have to defend against as a product manager.  My personal favorite:  But it’ll only take a few minutes.

See on insideintercom.io

Startup Product and Iteration Z

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In February, I attended the inaugural Startup Product Summit, which was a fabulous one-day conference event in San Francisco.  Startup Product is part movement, part community of passionate product…

StartUP Product‘s insight:

We’re ramping up the team at Startup Product, prepping for Summit SF2 on October 11, and more…

See on melissagena.me

Engineering Where the Most Opportunity Exists > ENGINEERING.com

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This blog on “Design Software” is not going to be about a review of what exists, but rather in what I feel is missing in the current offerings from so…

StartUP Product‘s insight:

– The best chance for a product to be developed to strike the balance between obtaining the highest performance, lowest cost, and any other requirement exist at the earliest stages of development.
– The ability to consider multiple concepts and measure/simulate performance against requirements early, i.e. before any detail design activities begin, maximizes the opportunity for a product to be successful.
– In other words: the best concept yields the best product.

So if the best potential for success is in the concept development phase, where are the conceptual engineering software tools?

See on www.engineering.com

Startup Product Talks: Two Steps to Making Your MVP a Success with Poornima Vijayashanker

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Too often companies spend a lot of time fixated on perfecting their prototype.  After putting in a lot of effort to build it, they launch, but are left wondering why users aren’t using their product!  In this talk I’ll cover the two most critical steps companies overlook, which can save them from wasted efforts and lead them to a successful launch.

Poornima shared her presentation!

StartUP Product‘s insight:

Join us to learn the two most critical steps companies overlook, which can save them from wasted efforts and lead them to a successful launch.

See on www.meetup.com

Listen to Poornima on the Global Product Management Talk:

Listen to internet radio with ProdMgmtTalk on BlogTalkRadio


Process Is Process — Product Design

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Do you know what this image is? It’s a screen shot from an old game called Katamari Damacy. When you play this game, you control what is ess…

StartUP Product‘s insight:

byHenry Modisett in Product Design @henrymodis

Process Is Processproduct designers with good process…

  • absorb all the seemingly unrelated and arbitrary things around them and allow them to evolve their design process
  • collect ideas and methodologies so that they can apply a high-level interdisciplinary philosophy to modern product design

Design process is about applying different ways of thinking:

  • The Artist — Design is about creating

I want to be invested in my work on a cosmic level and believe that every product decision I make means something not only to me but to the user.

This conviction should always be the core of design process: Create because you love to create.

  • The Engineer — Design is about solving problems

The ability to create something beautiful comes out of the ability to craft it because understanding the process of building allows us to innovate. Walter Gropius, founder of the Bauhaus art movement.

  • The Businessman — Design is about selling

A product is something that satisfies a want or a need. It’s much easier to find one small market problem and attack it, than try to attack 10 at the same time.

  • The Allegorist — Design is about telling about stories

Every time a user interacts with a product, their experience becomes a story. From their first interaction with your brand to them signing up and paying. When designing the user experience for a product from scratch it is good to frame it like a real story.

  • The Architect — Design is about creating spaces

We should learn how to create spaces to guide and encourage behavior. The point is that every space has attributes that form behavior.

Process is Process

Design process is about how we think and function. We should always try to apply different methodologies and philosophies to our own work because we are changing the world. It’s our responsibility to do good work. Let process be process and create something.

See on medium.com

Minimum Viable Product vs. Minimum Delightful Product | Startup Blender

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Minimum Viable Product revisited

StartUP Product‘s insight:

Mentioned on Global Product Management Talk discussion with @NickCoster regarding Minimum Viable Product (MVP) and Minimum Marketable Product (MMP) distinction http://bit.ly/15aYcYY

See on www.startupblender.com

Cognitive Overhead, Or Why Your Product Isn’t As Simple As You Think | TechCrunch

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Editor’s Note: David Lieb is co-founder and CEO of Bump, creators of the popular app that lets people share contact information, photos, and other content by bumping their phones together. Bump has been downloaded more than 130 million times.

StartUP Product‘s insight:

  • mass market is comprised mostly of people who sit in the middle of the tech-adopter bell curve, and since they aren’t product designers, computer programmers, and tech bloggers, they require an even higher degree of simplicity.
  • product builders should first and foremost minimize the Cognitive Overhead of their products, even though it often comes at the cost of simplicity in other areas.

How To make Cognitively Simple Products

  1. Put your user in the middle of your flow. If they are part of the flow, they have a better vantage point to see what’s going on.
  2. Give people real-time feedback.
  3. let your user understand and appreciate what your service is doing for them.
  4. Test on the young, old … and drunk.
  5. Let people use your product, and then ask them to tell you what it does.

See on techcrunch.com

Product Manager and UX Designer – What’s the Difference? – UXPin

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See on Scoop.itProdmgmt

If you ever wondered what’s the difference between Product Manager and UX Designer – wonder no more. Take a look at the article and infographic.


Global Product Management Talk‘s insight:

Great debate in the comments regarding the value of product management.
Also relevant to the question of how product excellence is defined based on which criteria – a crappy product that makes a lot of money and customers hate, but still buy since the alternatives are worse options, or a beautifully designed product that works excellent and has no market share because of price…

See on blog.uxpin.com

#ProdMgmtTalk with Rich Mironov, Startup Product Executive & Author

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Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist, And Founder Of Product Camp Silicon Valley
Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist, And Founder Of Product Camp Silicon Valley

Rich Mironov, Startup Product Executive & Author 03/25 by ProdMgmtTalk | Blog Talk Radio

Rich Mironov, Seasoned Product Executive, Start-up Entrepreneur, Author, Technologist, And Founder Of Product Camp Silicon Valley, Discusses The Evolution of Product Camps, Product Management, And His Next Book

Listen to internet radio with ProdMgmtTalk on Blog Talk Radio

Silicon Valley is bubbling up with people who have the right ideas and are seeking out customers in contrast to an engineering driven approach of “build it and they will come.” Rich Mironov says “Great product management thinking is to ask “How do we get urgently needed validated ideas and product concepts that customers want to buy before we get down the road in product development?”

“I’m looking forward to a free-wheeling session with passionately opinionated members of the product management community to talk about what’s transpired in the world of product management since the last time I was on the show a year ago,” shares Rich.

Resources: http://bit.ly/ZQc4lV