Social business tools can help product and brand managers to become more engaged, transparent, and agile, leading to better business outcomes. IBM executive Ed Brill discusses IBMs social business journey with host, Cindy F.
“Product managers have an incredible opportunity to leverage social business tools, beyond the typical sales and marketing uses in place today. I am looking forward to being on the Global Product Management Talk to expand the understanding of this opportunity to product managers across industries worldwide!” says Ed Brill, Author of “Opting In.”
Call in to talk on the show (323) 927-2957 and participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmtTalk
About Ed Brill
Ed Brill is Director, Social Business and Collaboration Solutions, IBM. Brill is responsible for the product and market strategy for IBM’s messaging, collaboration, communications, and productivity products, including Lotus Notes and Domino, IBM SmartCloud Notes, IBM Sametime, Lotus Symphony, IBM Docs, and other related social business solutions. Brill’s focus is on extending and growing the success of these solutions through customer engagement, partner ecosystem development, and harnessing the breadth and depth of the IBM organization. Ed is the author of the IBM Press book, “Opting In: Lessons in Social Business from a Fortune 500 Product Manager”, published in January, 2013.
About Opting In
Opting In: Lessons in Social Business from a Fortune 500 Product Manager
In Opting In, you will learn how to be successful in social business, based on the strategy and lessons learned as IBM adopted a culture of transformation and engagement. Brill candidly shares the best practices, challenges, and results of IBM’s social business transformation. Opting In outlines the process of becoming a social business, through organizational commitment, cultural change, the right tools, and a strategy for engagement. Brill helps readers develop individual strategies and a roadmap for using social business tools, from time and place considerations, volume and amplification, offense and defense considerations, through building an army of advocates.
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Startup Product Talks, San Mateo Wednesday, April 17, 2013 6:30 PM to 9:00 PM
Featured Speaker: James Kennedy, Founder and “growth hacker” at Piehole.tv
It might be easy to scale from 1000 to 5000 customers after you’ve at least established a user base – but how do you get your first 1000 customers – beyond family and friends – who will actually provide valuable feedback, use your product and maybe even pay…
James will share his story as well as the specific steps and unique methods that enabled him and his partner to grow from a small town on the west coast of Europe to a business that now has thousands of customers spread over 9 timezones.
About James Kennedy
James is Founder and “growth hacker” at Piehole.tv James has founded a number of bootstrapped, profitable businesses specializing in creating online marketplaces.
He left his native Ireland four years ago and has since been living the life of an ‘international vagabond’ across three continents (Latin America, South Africa and Europe), all while building his business.
He has developed a wealth of experience in the online marketing and customer development space. James has a computer science degree from the University of Dublin.
Listen to James and Priscilla on the Global Product Management Talk podcast: http://bit.ly/YD8Rrg
Thanks to Marketo, our San Mateo location host and food sponsor!
Marketo is hiring! http://marketo.jobs/
Check out open positions http://marketo.jobs/careers.php
No April Fools! There is really no reason for startups not to use the phone. Typical conversion rates on an online squeeze page is 0.5 to 1%. Sales developed over the phone are 10 to twenty times more effective.
“You think salespeople have to be super extroverted, but I find that not to be true,” says James. “As long as you can pick up the phone, that’s all that matters.”
James Kennedy, Founder and “growth hacker” at Piehole.tv talks with host, Cindy F. Solomon about how he and his partner managed to grow from a small town on the west coast of Europe to a business that now has thousands of customers spread over 9 timezones.
Background resources: http://bit.ly/YD8Rrg