YouEye Raises $3M For Its Webcam-Based Usability Testing Service With Emotion Recognition | TechCrunch
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Kyle Henderson, CEO and Co-Founder at YouEye, is presenting tonight at Startup Product Talks Meetup at Atlassian in San Francisco.
Join us! http://bit.ly/XsDyiK
See on techcrunch.com
Editor’s Note: David Lieb is co-founder and CEO of Bump, creators of the popular app that lets people share contact information, photos, and other content by bumping their phones together. Bump has been downloaded more than 130 million times.
- mass market is comprised mostly of people who sit in the middle of the tech-adopter bell curve, and since they aren’t product designers, computer programmers, and tech bloggers, they require an even higher degree of simplicity.
- product builders should first and foremost minimize the Cognitive Overhead of their products, even though it often comes at the cost of simplicity in other areas.
How To make Cognitively Simple Products
- Put your user in the middle of your flow. If they are part of the flow, they have a better vantage point to see what’s going on.
- Give people real-time feedback.
- let your user understand and appreciate what your service is doing for them.
- Test on the young, old … and drunk.
- Let people use your product, and then ask them to tell you what it does.
See on techcrunch.com
Jason Goldman helped build Google and Twitter into what they are today — but few outside of tech’s inner circle know his name . On shunning the spotlight in a star-obsessed industry.
Jason Goldman Regarding “Product Managers”
He was explaining the product manager’s role, and not exactly overselling it.
- You’re the one that types the meeting notes,
- the one that is over-communicating the schedule,
- the one that goes and takes the meeting with the person no one else wants to meet with,” he said of his early work in the field.
- You’re just doing a lot of grunt work to make things run smoother.”
His first jobs were in user support, “in understanding how people use software,” he remembered. “It’s a great path into project management. You don’t have to be a designer, you don’t have to be an engineer.”
Product managers are sometimes said to oversee discrete components of a company, like feudal lords in a kingdom. But for many P.M.s, Goldman’s assessment is closer to reality.
“Everybody says the project manager is the C.E.O. of their project, and I think that’s total bullshit,” says Josh Elman, a former manager at Facebook and Twitter, the latter under Goldman. “The real heart of a product manager is the guy who sits in the back of the raft with the oar.”
- Troubleshooting behind the counter is perfect training for a product guy, overworked and unsung. If it sounds less plush than the chief executive’s chair, that’s because it is.
- “I’m the guy who stands up next, and says what does that mean in terms of what we’re building over the next six months,” he said.
- That’s the gritty work of fielding questions, farming out assignments and reconciling disagreements.
- “Your presentation doesn’t sound as good. Your presentation doesn’t have grand, inspiring goals,” Goldman went on.
- “You’re the guy who stands up and says, next week we’re going to fix a bunch of bugs.
- You’re the person that’s managing the fallout from the grand vision.”
- “He wasn’t the idea guy, as maybe some product people are,” Williams told me of Goldman.
- “He’s not necessarily defining what we need to do, he’s just making sure it got done. I don’t know that it’s a typical relationship, but it’s probably not super uncommon,” Williams added.
See on www.buzzfeed.com
FOR IMMEDIATE RELEASE: PALO ALTO, Calif. (April 1, 2013) — Blueseed, the ambitious venture that has been working on launching a ship for startup entrepreneurs in international waters off the coast of Silicon Valley, has finally set sail.
Interesting that they release this press on April first…!
- Blueseed One accommodates 50 entrepreneurs, satisfying Minimum Viable Product requirements in the novel category of seafaring startup communities
- Blueseed is a startup community located on a ship 12 miles off the shore of Silicon Valley, in international waters outside the jurisdiction of the United States.
- Future plans for the community include launching a reality show to compete with Shark Tank. Blueseed’s competitive advantage? The sharks are real.
- Listen to Dan Dascalescu on the Global Product Management Talk discussing The Need For Visa-free Technology Incubators And Why Seasteading Is A Viable Solution http://bit.ly/xxxPZK
See on blueseed.co
It has long been asserted (famously, by Steve Jobs) that customers can’t tell you what your next product should be. Companies create and customers consume.
To be competitive, brands need to look outward and cultivate the communities of creative customers that are shaping the future of their products.
Developers have been using APIs and open source software for many years to increase the pace of innovation. Consumer product companies can mimic these more open systems. Just look at companies like Sifteo or Lapka that have created physical products connected to software that are designed to be remixed into new applications.
Bottom Line for extending engagement and product narrative:
People embrace what they influence, so more open and transparent brands will become the most loved and talked about as well.
Questions for discussion:
How can you enable customer influence and manage user creativity without losing control and focus on development cycles and roadmap…?
Is it possible to nurture creative customer communities in parallel with developer communities? Remember User Groups that had love/hate for the developers?
How do you enable creative consumers without canabalizing next versions?
What are the most effective tools for managing crowdsourced feedback and ideas that enable more than marketing content and engagement incentives?
See on www.fastcocreate.com