The critical metrics for each stage of your SaaS business (Guest post by Lars Lofgren of KISSmetrics)

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My friend Lars is a product marketer at KISSmetrics and loves helping SaaS businesses understand how their business is growing. He writes regularly for the KISSmetrics blog and his personal market…


StartUP Product‘s insight:


– Before Product/Market Fit

Metric #1: Qualitative Feedback

Metric #2: Measuring Product/Market Fit


– Beginning to Scale

Metric #1: Monthly Recurring Revenue (MRR)

Metric #2: Churn


– Expansion

Metric #1: Lifetime Value (LTV)

Metric #2: Cost Per Acquisition (CPA)


There’s little reason to track a random engagement metric if you don’t know what your MRR or churn is.

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Jon Miller, VP Marketing Founder, Marketo on buying process stats

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Global Product Management Talk‘s insight:

Some stats on revenue cycle generation according to Jon Miller, Marketo founder and VP of Marketing


* 75-90% of the buying process is complete before a prospect even engages with a sales rep.


* Short forms outperform long ones


* Short content is most effective


* Visual content stands out, i.e. infographic generates 8x more views

* 7 touches are needed to convert a cold lead to a sale 


* takes 123 days on average to convert a target to an opportunity 


* Handoffs between functions have best potential to impact business performance   

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Are you sending enough email to your users?

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teresa-284x300I know. Email is dead. Everyone is Facebook messaging, texting, and tweeting instead. So why am I asking about email? Because when it comes to products, email is far from dead. I’m not going to bea…

By Teresa Torres, Product Management & User Experience Executive

Are you getting the most out of your product emails?I’m just finishing up a series on how to get the most out of your product emails. I’d love to hear about your experience.

Why product emails matter:

Learn how to design emails that convert:

Understanding email deliverability:

Measuring the success of product emails:

How to run A/B Tests to optimize your product emails:

Build on your previous hypotheses to learn even more:

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“Startups don’t really know what they are at the beginning” – Strata

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Alistair Croll and Benjamin Yoskovitz wrote the upcoming book Lean Analytics: Use Data to Build a Better Startup Faster. In the following interview, they discuss the inspiration behind their book,…
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