Metrics

The critical metrics for each stage of your SaaS business (Guest post by Lars Lofgren of KISSmetrics)

Posted on Updated on

My friend Lars is a product marketer at KISSmetrics and loves helping SaaS businesses understand how their business is growing. He writes regularly for the KISSmetrics blog and his personal market…

 

StartUP Product‘s insight:

Stages

– Before Product/Market Fit

Metric #1: Qualitative Feedback

Metric #2: Measuring Product/Market Fit

 

– Beginning to Scale

Metric #1: Monthly Recurring Revenue (MRR)

Metric #2: Churn

 

– Expansion

Metric #1: Lifetime Value (LTV)

Metric #2: Cost Per Acquisition (CPA)

 

There’s little reason to track a random engagement metric if you don’t know what your MRR or churn is.

See on andrewchen.co

Jon Miller, VP Marketing Founder, Marketo on buying process stats

Posted on Updated on

See on Scoop.itProdmgmt

Global Product Management Talk‘s insight:

Some stats on revenue cycle generation according to Jon Miller, Marketo founder and VP of Marketing

 

* 75-90% of the buying process is complete before a prospect even engages with a sales rep.

 

* Short forms outperform long ones

 

* Short content is most effective

 

* Visual content stands out, i.e. infographic generates 8x more views

* 7 touches are needed to convert a cold lead to a sale 

 

* takes 123 days on average to convert a target to an opportunity 

 

* Handoffs between functions have best potential to impact business performance   

See on norcalbma.org

Are you sending enough email to your users?

Posted on Updated on

teresa-284x300I know. Email is dead. Everyone is Facebook messaging, texting, and tweeting instead. So why am I asking about email? Because when it comes to products, email is far from dead. I’m not going to bea…

By Teresa Torres, Product Management & User Experience Executive

Are you getting the most out of your product emails?I’m just finishing up a series on how to get the most out of your product emails. I’d love to hear about your experience.

Why product emails matter: http://bit.ly/YSafDW

Learn how to design emails that convert: http://bit.ly/ViHHFW

Understanding email deliverability: http://bit.ly/YphAw0

Measuring the success of product emails: http://bit.ly/YZ6D3v

How to run A/B Tests to optimize your product emails: http://bit.ly/13ViHIK

Build on your previous hypotheses to learn even more: http://bit.ly/ZXSGmw

See more on teresatorres.com

“Startups don’t really know what they are at the beginning” – Strata

Posted on Updated on


Alistair Croll and Benjamin Yoskovitz wrote the upcoming book Lean Analytics: Use Data to Build a Better Startup Faster. In the following interview, they discuss the inspiration behind their book,…
See on strata.oreilly.com