Better Product Management: Best Practice (Dogfooding) And A New Tool (ProdPad)

Posted on April 10, 2013 Updated on June 11, 2013

Learn about A Product management best practice and A Tool for better product management

Startup Product Talks: April 10 @Atlassian, San Francisco

Learn how Atlassian uses their own tools in house through a best practice called dogfooding with Jerry Gordinier, cross-product UX Designer at Atlassian

AND

Discover ProdPad, a tool for better product management, developed by Simon Cast, co-founder visiting from the UK

Best Practice:

Why get started with dogfooding?

Is using your products enough?

Something’s broken… what do I do?

This talk will cover the ins and outs of effective dogfooding:

why using your products is more than best practice,
clever tips and tricks to encourage feedback at the organizational and personal level, and
how to receive and act on what your internal users are saying.

Take away some pro-tips for integrating effective dogfooding from our experience at Atlassian.

Jerry Gordinier is a cross-product user experience designer with Atlassian, maker of enterprise team collaboration and software development products including JIRA, Confluence and Bitbucket.

Jerry’s web start-up work includes taiwanenglish.com,penpalroulette.com, and the ill-fated Partybot9000. He is passionate about user-centered design and research, and making products that change the world for the better.

Product Demo: ProdPad

Simon Cast, Co-founder of ProdPad, and visiting from the UK, will give us a demo. He’s also cofounder of the European Product Group who run ProductTank, ProductCamp London and the product management conference MindTheProduct. You can read his blogging at MindTheProduct.com & ProdPad.com. Simon began his career in Space Engineering, where he developed a Fortran realtime program to automate satellite operations. He then traveled around the world before a stint in the Australian Army.